We are delighted to announce our participation in the International Rice Festival 2025, which will be held from September 12th to 14th in Vercelli, in the heart of Italy's rice-growing plain. A unique, free, and open-to-all event celebrating rice as a symbol of identity, tradition, and future.
For laBalocchina, being present at this event means returning to our roots, where rice is an integral part of the culture and daily life. It is also the perfect opportunity to showcase our commitment to quality, sustainability, and innovation.
Where to find us
We will be in the Producers' Pavilion, the space dedicated to artisanal excellences born from rice. Here you can discover our gourmet varieties, including Carnaroli Classico, and learn more about our production philosophy, which combines respect for the territory and constant research.
A festival to experience with all your senses
The International Rice Festival is much more than a fair: it's an immersive experience that involves every aspect of the rice world. Among the thematic areas you will find:
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Riflessi di Riso (Reflections of Rice): an exhibition that tells the story of the landscape, biodiversity, and people who live in the Vercelli plain.
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Talk Area: conferences and workshops on history, innovation, and sustainability.
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Food Area: rice-based dishes and DOP and DOCG specialties from Piedmont.
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Supply Chain Pavilion: the meeting point for all stakeholders in the rice sector.
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Guided Tours: itineraries through rice fields, villages, castles, and historic farmhouses.
Tradition and future, together
Participating in RISÒ also means looking forward. In the Institutional Pavilion, the festival offers an immersive vision of the future of agriculture and rice, between technological innovation and environmental sustainability. A topic that is particularly close to our hearts and guides every choice we make, from the field to the packaging.
We look forward to seeing you in Vercelli
If you love rice, gastronomic culture, and authentic stories, you can't miss it. Come and visit us from September 12th to 14th: it will be a pleasure to welcome you, tell you who we are, and let you taste our excellent rice.
👉 For more info, visit the official festival website: https://festivaldelriso.it/